OUR APPROACH

Most programs for new entrepreneurs teach you how to build a business on paper. They walk you through finding a niche, packaging an offer, building a website, and maybe even setting up a payment link. That’s helpful. But it’s not enough. Knowing what to do isn’t the same as becoming the person who follows through.

The real problem isn’t lack of information. It’s the baggage you carry from years of being an employee. Hesitation. Fear. Overthinking. A deep need to get it right the first time. You were trained to wait for permission and avoid risk. That mindset will quietly kill momentum. No matter how strong the business plan is.

That’s why we built a complete system. START gives you the structure to launch and grow. TOUGH(ER) rewires how you think, decide, and act when things get hard. You don’t just need a business model. You need a new operating system.

TWO PROGRAMS RUN IN PARALLEL

START

START is the structural backbone of your business. It’s where you stop guessing and start building. No fluff, no filler, no theory you’ll never use. Just clear, practical steps to get your service-based business off the ground and generating revenue.

This isn’t a course you finish. It’s a system you implement. START gives you everything you need to build a business that works. That includes offer design, pricing, sales, delivery, tools, and testing. You stop spinning your wheels and start moving forward with clarity.

START is not time-based. It’s action-based. You work through it at your own pace while integrating the work from TOUGH(ER). The two are built to work together. One gives you the plan. The other makes sure you follow it.

S – Structure
Define your offer, your audience, and how you’ll deliver results. This is where you make decisions instead of chasing clarity.

T – Tools
Use only what’s necessary. Skip the shiny objects. Focus on tools that support action and simplify your work.

A – Action
You don’t learn business by thinking about it. You learn by doing. START gets you moving and keeps you moving.

R – Revenue
Your business has to make money or it’s just a hobby. Learn how to price, sell, and earn in a way that feels honest and sustainable.

T – Test and Tweak
No plan survives contact with real customers. Use feedback to improve instead of waiting for perfection.

TOUGH

TOUGH helps you follow through when things get uncomfortable. It’s not about motivation, positivity, or waiting until you feel ready. It’s about taking action when your brain is screaming for comfort, certainty, and control.

Most professionals who try to start a business don’t fail because their idea is bad. They fail because they hesitate. They overthink. They wait until the fear goes away. They start strong, then freeze the first time something feels uncertain. That’s not a strategy problem. It’s a pattern problem.

TOUGH is where those patterns get broken. It helps you stop waiting, stop stalling, and stop quitting. You don’t just learn what to do. You learn how to keep going when everything in you wants to pull back.

You go through TOUGH alongside START. START gives you the structure to build a business. TOUGH builds the internal strength to keep going, even when it’s uncomfortable, unclear, or hard.

T – Tolerate Fear
Fear doesn’t mean stop. It means pay attention and keep going. Learn to take action without waiting for the fear to disappear.

O – Own It
No more outsourcing your results. You take responsibility for your progress, your pace, and your decisions.

U – Unlearn the Employee Mindset
You were trained to follow instructions and avoid risk. That thinking keeps you stuck. It’s time to let it go.

G – Grow Trust
Build trust in yourself, your offer, and your ability to figure things out. Without it, every step will feel like a gamble.

H – Hone Focus
Stop reacting to distractions. Focus on the few things that move your business forward.

Once you’ve worked through the core of TOUGH, you’ll move into two bonus integration modules that help you build staying power.

E – Endure
Rejection. Delays. Silence. They’re not signs to quit. They’re part of the process. This module helps you handle setbacks without losing momentum.

R – Repeat
One good week doesn’t build a business. Repetition does. Here, you’ll lock in the habits and routines that keep you consistent, even when motivation fades.

How to Access the Programs

Group Coaching:

This is our complete one-year system built for professionals who want to get their business off the ground the right way.

You’ll have access to over 40 live group coaching sessions throughout the year, where you can ask questions, receive real-time feedback, and learn from others working through similar challenges. You’ll also receive two structured workbooks and a weekly progression system designed to help you stay focused and keep building. The coaching keeps you accountable. The group dynamic builds clarity and confidence through shared momentum.

This program is new. You won’t find dozens of reviews or a packed room. What you will find is a focused, hands-on experience built from the same system used in our private 1:1 coaching, now delivered in a structured group format. You’ll have the guidance, support, and consistency to finally move forward.

1:1 Coaching: The Most Complete Coaching Experience We Offer

This program is built for professionals who are ready to stop guessing and start executing with precision. Over two years, we work together through more than 80 private coaching sessions focused entirely on your business, your decisions, and your growth.

You’ll also have full access to the complete group experience for the full 24 months. That includes over 80 live group coaching sessions and both structured workbooks. You get personal strategy, consistent reinforcement, and the accountability to stay in motion through every stage.

Why two years? Because real business growth doesn’t happen in a straight line. You’ll make early progress, but as the business evolves, new pressure points will emerge: pricing questions, client challenges, market shifts, and especially those moments of self-doubt that will creep up along the road to success. Most programs leave when the plan ends. This one stays with you through the real challenges that come after the initial momentum fades.

This isn’t just support to get started. It’s designed to keep you building, adjusting, and leading as new decisions come up. You won’t just get a plan. You’ll get consistent coaching to help you refine it, course correct, and stay accountable through every phase. This structure maximizes your chances of long-term success and keeps you growing in the direction that matters.

Who These Programs Are Built For… And who should probably look somewhere else

Not everyone is ready for this kind of work. That’s by design. These programs are for professionals who want to stop circling, start building, and stay in motion. If you’re looking for quick wins without structure, or hoping things will click without putting in the time, this probably isn’t for you. If you’re serious about getting clear, taking action, and following through, keep reading.

This is for you if:

  • You’re currently employed and want to launch a service-based business you can run on your own. Something like coaching, consulting, advising, creative services, or personal development work where you are the product and the work is delivered directly to clients through sessions, strategy, or expertise

  • You’ve already started your service-based business but feel stuck with a weak offer or inconsistent income

  • You’ve spent time thinking, planning, or researching but haven’t made real progress

  • You’re ready to follow a step-by-step system with clear direction and weekly structure

  • You want accountability, honest feedback, and support that keeps you moving even when it gets uncomfortable

This is not for you if:

  • You already have a profitable business and you're trying to scale beyond seven figures

  • You want to build a team-heavy business with multiple employees and complex operations in your first year

  • You’re focused on selling physical products with packaging, manufacturing, or inventory

  • You’re looking for shortcuts, automation, or passive income before doing any real work

You Don’t Need More Content. You Need Support That Gets You Moving

If you’re ready to stop spinning your wheels and finally build a business that works, you’re in the right place. These programs are built for professionals who want to move with clarity, act with confidence, and follow a system that helps them stay consistent when things get hard. This isn’t a course you’ll forget about after two weeks. It’s a step-by-step path with the support and accountability to help you follow through.

You can start with the group program or, if you're looking for deeper guidance, apply for private 1:1 coaching. Either way, the first step is the same: book a discovery call. You can’t join without a conversation, and that’s on purpose. I want to make sure there’s a strong fit on both sides. I won’t offer you something that isn’t right, and I won’t let you spend money on the wrong solution. This call is a chance to get to know each other, ask questions, and talk honestly about where you are and what you need to move forward.

The group program is priced to be accessible and starts in the low four figures. Private 1:1 coaching is structured over two years, the initial investment is in the low five figures and scaling up to six figures depending on your business's financial success over the 24 months. If those ranges feel impossible right now, that’s normal and that’s okay. But if you’ve been spending time and money on low-cost programs hoping something will finally click, maybe it’s time to stop patching things together and start building with real support. You’re always welcome to book a discovery call and talk it through.

Ready to Get Started?

If you're serious about building a service-based business and ready to stop stalling, let's talk.

Book a free discovery call. We’ll look at where you are, where you want to go, and whether this system is the right fit for you.

No pressure. No fluff. Just clarity.

Common Questions

Why is 1:1 coaching priced with variable payments?
Because your results matter. A flat fee does not reflect the outcome. With performance-based pricing, you are not paying for time or empty delivery once you’ve paid. You are paying for real support that drives business growth. It keeps your coach fully invested in helping you succeed. When you win, they win. That is how it should work.

Is there a payment plan?
Yes. The group coaching program can be paid over three months. The 1:1 coaching has a six-month payment option for the initial fee. Additional payments are tied to specific revenue milestones.

Can the program be done in less than a year?
Absolutely. Some people move faster, and that is encouraged. But support remains in place for 12 months in group coaching and 24 months in 1:1 coaching. Even if you finish early, you still have support during the stages when momentum tends to drop.

What if I don’t need START?
START is part of the complete system. If you have already done similar work elsewhere, you are free to move through it quickly. But many professionals who think they have a solid foundation often find important gaps. Use it to confirm your structure is strong enough to grow on.

Is this just another course?
No. This is not something you consume and forget. It is a full implementation system with real support. You will be building your business while doing the work. No theory. Just action.

What if I am still working full-time?
That is expected. These programs are designed for professionals with limited time. You do not need full days. You need a clear plan, focused actions, and accountability. Real progress happens when you stop wasting time and start using it well.

Do you offer a guarantee?
Yes, but it’s based on effort, not wishful thinking.

For the group program, the guarantee is simple: If you follow the system and do the work, you will get results.

For the 1:1 program, the guarantee is built into the compensation. If you don’t generate results, you won’t pay more than your initial investment.

In both cases, the system cannot do the work for you. You still have to show up, follow through, and take action. The tools are here. The support is here. But the outcome depends on your effort.